Navigating the new markers of trust and influence as a healthcare brand
We’ve all done it. Turned to Dr. Google, DocTok, or the latest AI chatbot for health advice, either because it’s too embarrassing,
June 20, 2025
THE LATEST
Better Patient Engagement. Better Patient Outcomes. How Conversational AI can help hospital systems succeed in the transition to value-based care.
Value-based care is primed for a breakthrough moment in 2025. According to Becker’s Healthcare, more “health systems are determined to make progress
May 19, 2025
AI is Rewriting the Rules — Here’s How Healthcare Wins
Generative AI is fundamentally reshaping how patients find and choose care. Health systems that move now can lead the next era of
May 13, 2025
Rebuilding Trust in Healthcare
Can healthcare-focused, conversational AI bridge the trust gap between patients and providers? Over 2,000 years ago, a Roman poet named Virgil wrote,
May 1, 2025
The Tectonic Shift in Ad Tech: What Google’s Legal Woes Mean for the Future of Digital Advertising
The digital advertising industry is at a defining crossroads. Over the last two decades, a small number of dominant platforms have set
April 22, 2025
A Journey to Deeper Understanding: Unlocking Human Insight to Build Better AI
In a world saturated with information, extracting valuable insight has become imperative. And in a society that’s building an AI for everything,
March 7, 2025
Engaging Future Freshmen: How Universities Need to Rethink Their Marketing Strategies
As a parent of a high school junior, I’ve seen our mailbox overflow with the flood of college marketing materials. Most brochures
February 3, 2025
Cracking the Code: Why Google’s PMAX needs AI and human optimization to thrive
A Hammer isn’t a Swiss Army Knife A tool is only as effective as the person using it. Granted, it doesn’t take
January 24, 2025
U.S. Supreme Court Ruling Puts TikTok in Limbo for Brands
The United States Supreme Court had unanimously ruled that TikTok will be banned in the U.S. starting January 19th unless its parent
January 21, 2025
Tackling Higher Education’s Challenges Through Innovative Marketing Solutions
As universities face budget constraints, inefficiencies, and heightened competition, data-driven marketing and digital engagement platforms offer a powerful path to drive enrollment
January 2, 2025
Harnessing Conversational AI to Navigate the Future of Higher Education
The landscape of the U.S. job market is undergoing a significant transformation. A Georgetown University report projects a 21% growth in jobs paying
December 13, 2024
When Digital Media Shifts, So Does Everything
Marketing doesn’t look the same as it did 10 years ago — or even last year. Yes, emerging technologies play a role.
December 9, 2024