Rising Click Costs in Higher Education Paid Search: What Marketers Need to Know
Click costs are rising quickly, and colleges and universities are feeling the pressure. Leads that once came at a controllable cost now
September 15, 2025
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Rising Click Costs in Higher Education Paid Search: What Marketers Need to Know
Click costs are rising quickly, and colleges and universities are feeling the pressure. Leads that once came at a controllable cost now
September 10, 2025
Brado Minutes: Episode 1 – Blake DeCola
Digital marketers love to try to predict the next big thing Sometimes we’re right. Sometimes we’re not. But one thing is true
August 26, 2025
Brado Selected to Join CMS’ Landmark Health Technology Ecosystem Initiative
Brado is proud to have been selected by the Centers for Medicare & Medicaid Services (CMS) to join a bold new initiative
August 1, 2025
Balancing the Short and Long Game of Healthcare How Generative Search is forcing a new prioritization of consumer engagement experiences
Generative search is set to redefine how consumers seek and engage with information. For marketers, it will fundamentally shift the paid and
July 9, 2025
Navigating the new markers of trust and influence as a healthcare brand
We’ve all done it. Turned to Dr. Google, DocTok, or the latest AI chatbot for health advice, either because it’s too embarrassing,
June 20, 2025
Better Patient Engagement. Better Patient Outcomes. How Conversational AI can help hospital systems succeed in the transition to value-based care.
Value-based care is primed for a breakthrough moment in 2025. According to Becker’s Healthcare, more “health systems are determined to make progress
May 19, 2025
AI is Rewriting the Rules — Here’s How Healthcare Wins
Generative AI is fundamentally reshaping how patients find and choose care. Health systems that move now can lead the next era of
May 13, 2025
Rebuilding Trust in Healthcare
Can healthcare-focused, conversational AI bridge the trust gap between patients and providers? Over 2,000 years ago, a Roman poet named Virgil wrote,
May 1, 2025
The Tectonic Shift in Ad Tech: What Google’s Legal Woes Mean for the Future of Digital Advertising
The digital advertising industry is at a defining crossroads. Over the last two decades, a small number of dominant platforms have set
April 22, 2025
A Journey to Deeper Understanding: Unlocking Human Insight to Build Better AI
In a world saturated with information, extracting valuable insight has become imperative. And in a society that’s building an AI for everything,
March 7, 2025
Engaging Future Freshmen: How Universities Need to Rethink Their Marketing Strategies
As a parent of a high school junior, I’ve seen our mailbox overflow with the flood of college marketing materials. Most brochures
February 3, 2025