Value-based care is primed for a breakthrough moment in 2025. According to Becker’s Healthcare, more “health systems are determined to make progress toward a payment system prizing pay for outcomes over value.” Newly available technologies, cost efficiency, plus policy and regulatory support should accelerate the rate at which hospitals are converting. But, 86% of healthcare providers still use partial or full fee for service models.
While business leaders continue weighing the financial risk and scrutinizing a fair and equitable system to measure patient success, there’s a larger conundrum at play.
In a value-based care model, providers are rewarded for delivering better care, reducing unnecessary services, and achieving better patient outcomes. These three benefits all center around the relentless pursuit of quality patient engagement, a concept severely lacking in today’s healthcare system. 88% of Americans struggle to access the right care at the right time, and over 70% want stronger relationships with their providers. So, while providers evaluate a change in their supply-driven structure, it’s critical they also pay attention to the persistent shifts in consumer demand. At Brado, our Conversational Engagement Platform (CEP) is poised to help providers reach the new benchmarks in a value-based care model.
Let’s break it down.
Backed by 25 years of achieving insight into patient journeys and powered by generative AI, our CEP enables:
Personalized experiences to provide better care.
- Our platform empowers patients with assistance 24/7, answering questions to help them navigate their healthcare journey.
- It can anticipate needs with proactive, timely guidance, reducing tension and stress.
- Partnering with physicians and medical stakeholders, our platform inspires confidence with credible information — allowing consumers to make informed decisions, while minimizing risk and wasted time.
Early patient contact to prevent unnecessary services.
- Our Mile ZeroSM targeting strategy — connects with consumers at the very beginning of their health journey — when search volume is high, and competition is low.
- This solution enables health systems to build trust with a larger patient base long before clinical intervention is needed, expanding reach, capturing underserved patients, and reshaping the competitive landscape.
- Consumers become more informed earlier, treating problems while they are still treatable, or in some cases prevent ailments all together.
A strong re-engagement strategy to achieve better patient outcomes.
- When users register for our Conversational AI Platform, they receive follow-up messages checking on their progress.
- We build custom re-engagement maps with clients that send scheduled prompts and guidance on a variety of topics, helping patients adhere to treatment plans and prescribed recovery.
- A more personalized experience ensures consumers have around-the-clock support and engage with a healthy, proactive mindset.
Today, focusing on patient engagement is a top priority. When fully embraced, healthcare systems can better navigate the complexities of value-based care while improving overall efficiency and effectiveness. Ready to get started with Conversational AI Engagement? Contact us to learn more.